Product Marketing Manager H/F - GEODIS
The logistics Product & Solution offering specialist is part of the Marketing Department and more precisely the Market intelligence and Product team. She/He is responsible for developing and implementing marketing strategies for specific products or services within the company's portfolio. This role involves collaborating with the Market intelligence and Business analyst members of the team to understand customer needs and market trends, but also with VP Vertical markets and Global account managers to develop and launch new products, and managing the product lifecycle from conception to launch and beyond. The logistics Product & Solution offering specialist plays a crucial role in driving the growth and success of GEODIS's products by ensuring they meet customer needs and stand out in the competitive logistics market. Missions - Define with vertical market leaders the components of the offer responding to customer's pain points, challenges and needs. - Highlight offer differentiation - Define Value Proposition - Translate into high level content the offer - Produce a brief and target list for go-to-market and digital campaigns