The Regional Marketing Communication Manager works under the strategic direction of the Commercial Excellence Manager ASIA and is responsible for the strategic planning and execution of Marketing strategies and associated communications activities within the assigned region. Main activities are: Marketing strategy: ·       Defines communication strategies to promote our products and commercial brands with the goal to support the Sales Target and strategic business growth ·       Defines the Marketing Communication approach – online & offline - based on segmented customers & customer personas ·       Defines & prioritizes appropriate Marketing Communication channels (online & offline) in line with the business strategy ·       Prioritizes Marketing Communications projects in coordination with the business and is accountable for the respective deliverables & results ·       Defines the Marketing Communications budget in alignment with the business (strategy) and is accountable for budget follow-up & execution in line with global guidelines ·       He/she validates and controls the implementation of the local Marketing Communications action plans, while assuring integration of corporate Marketing Communications actions decided at the BU Level. ·       Develops with the team and the business a clear annual roadmap and operational Marketing Communication plan and budget in alignment with the respective Sales Target, and monitors the implementation at regional and local level. ·       Implements the new branding positioning with a clear market impact in terms of brand recognition and penetration ·       Conducts market research studies/ interviews on Customers buying journey and communication impact ·       Establishes and monitors KPIs to measure the financial impact of Marketing efforts (ROI) ·       Participates ad-hoc to Regional Executive meetings and help the General Managers and Regional VP in leveraging new go-to-market communication approaches and marketing communication strategies ·       It is part of the Marketing Communication Global team and act as valuable team member together with Regional Marketing communication Managers from Asia & Europe ·       Manages external parties, e.g., vendors, event planners, agencies, etc. Inspires a solid “customer service” mindset (regarding internal or external clients) ·       Management: ·       He/she manages and inspires a team composed of local Marketing Communication Leads. He/she is responsible for their professional development and talent management ·       Provides guidance and advice to the team as needed in order to improve their efficiency and develops the skill level of the local Marketing Communications teams through tools, methodologies and trainings