CUSTOMER KNOWLEDGE – To expand and maintain the company channel data base : Identify and collect customer needs ; prospect and analyse DISTRIBUTOR sales potential. 2. MARKET & COMPETITION INTELLIGENCE – Maintain and update the market intelligence database for the defined area (including market review, pricing survey, seed technology watch, etc.) and convey market trends to the Sales Manager. 3. PRODUCT DEVELOPMENT – Support the Product Development team to set up trials & eventually to evaluate new varieties and provide opinion on variety advancement. 4. PROMOTIONAL ACTIVTIES PLAN & IMPLEMENTATION - Propose, plan and implement promotion actions for the new varieties in the defined area jointly with the local sales and development team when necessary. Lead trials visits, fairs and other promotion events with the customers. Bring adapted technical advices and support to the customers (direct & indirect). 5. SALES CAMPAIGN & ACTIONS – Propose and negotiate Customer specific sales actions validated by the management in order to reach the sales revenue target 6. ORDER TAKING, SALES EXECUTION & SALES FOLLOW UP - a. Control that direct & indirect customers confirmed their orders to the Customer Service (eventually take directly the order from the customer). b. Follow up the sales target completion & propose corrective actions when applicable. 7. REPORTING – Write and submit sales reports to the Sales Manager. 8. CREDIT MANAGEMENT – Propose account payment conditions review; for past due, realize money collection actions jointly with the Credit Management team. 9. CLAIMS & COMPLAINTS – Manage the settlement of claims & complaints jointly with the support of the local Product Development Representative with validation of the manager.