Brand Manager (Equipment)-3330 - Achats Ventes Marketing - RESP - MARQUE - PRODUIT H/F - CFAO
CDI
Fonction : Non définie
Lieu : Non défini
Date de début : Fri, 12 Sep 2025 14:28:23 Z
Date de fin : 12-10-2025
Rémunération comprise entre € et € par
Description de l'offre

We are currently seeking a Brand Manager Equipment for our Mobility division, within the Equipment Business Unit. The successful candidate will be responsible for ensuring the profitability and development of the assigned activities. Main Responsibilities Purchasing: Negotiates prices and purchasing conditions for subsidiaries; ensures price consistency. Develops comprehensive solutions in collaboration with manufacturers and subsidiaries, including equipment, service contracts, warranty extensions, and operator training. Expands the product range based on market trends and opportunities. Proposes logistics schemes aligned with group policy. Oversees order tracking. Ensures contract monitoring and renewal. Prepares technical offers for chassis and equipment. Develops sales forecasts for the network and initiates discussions with manufacturer(s). Stock Management: Monitors stock ratio indicators. Participates in validating subsidiary orders. Ensures consistency of stock levels and addresses supply chain issues across subsidiaries. Sales & Marketing:Turnover and Margin Shares responsibility (with the network) for brand turnover and margin. Ensures pricing policies are adapted to market conditions. Negotiates marketing budgets with the manufacturer. Participates in tenders and consultations with key account clients. Conducts competitive intelligence. Network Engagement / Marketing: Designs commercial and technical offers tailored to client needs. Develops integrated solution offers including product, maintenance contract, and training. Conducts market watch and competitor analysis. Proposes and ensures implementation of marketing plans and promotional actions. Proposes, coordinates, and delivers product/technical training for the network in collaboration with the Training Department. Assesses the quality of the sales network. After-Sales: Works closely with the Parts & Service Manager to coordinate, contribute to, and propose solutions for after-sales issues. Liaises with manufacturers regarding parts-related concerns.

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