The Customer Journey Optimization Manager owns the performance of the customer journey on the website and connected digital tools used by both online visitors and offline sales teams. Based on issues and opportunities identified by Performance Marketing and Market teams, this role is accountable for defining and driving concrete improvements to the site journey, ensuring it effectively supports customer needs and sales outcomes. The role focuses on how well the website and all other digital touch point performs as a journey, from first visit to lead handover to sales. Key Responsibilities • Own the performance of the site-centric customer journey and related digital touchpoints (shopping tools, forms, dealer locator,…) • Act on insights provided by Performance Marketing and Market teams regarding journey issues and gaps identified by marketing performance analysis and user centric surveys • Define, prioritize, and drive optimization actions on site flows, tools, and touchpoints • Improve site level KPIs: user satisfaction, goal completion rate, funnel conversion, and lead capture • Coordinate with Regional Marketing, ICT, and UX teams to implement journey improvements • Work closely with multiple brands, markets, and marketing entities to ensure alignment and scalability of journey optimizations • Track the impact of delivered actions on site and journey performance KPIs