“New work” has become the buzzword of the moment as companies are finding it more difficult to attract and retain talent, and organizations seek to integrate elements of self-fulfillment into the workplace.

Employees desire jobs that make sense and offer them fulfillment. They want to be sure that their work really matters.

Employers who can deliver on these expectations are getting a real head start when it comes to recruiting new talent, and keeping them. Moreover, thanks to a positive employee experience, productivity and, in the customer service industry, the customer experience are likely to improve.