Map customer journeys and analyze competitor strategies. Support development and management of current digital tools and websites for 3 countries CZ, SK, BG. Test and validate the UX/UI of new global applications to ensure functionality and user-friendliness. Refine customer personas and support content strategy. Analyze data, create reports, and improve customer experience. Manage tickets in JIRA and ensure data/document accuracy on digital tools. Collaborate across Czech and French teams to align strategies.